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Concord Specialty Risk is comprised of transactional risk and loss mitigation specialists who provide services primarily for mergers and acquisitions and uncertain tax positions. However, their website and branding were over a decade old and didn't communicate the relevant expertise and modernization of the company. I took the initiative to spearhead a redesign their website and brand update that could stand up to the times. It was important while working with this brand to keep in mind that the employees and their clients must maintain an amount of trustworthiness, timelessness, and professionalism while pushing their adaptiveness and modernity.